What is the difference between SENSATION and PERCEPTION? Give an example of how each works.
SENSATION is the act of receiving information from your environment while PERCEPTION is your brain's interpretation of what that information is. For example, say you "smell" someone cooking mac & cheese in the kitchen. SENSATION occurs when little airborne molecules of that mac & cheese float up into your nose and activate special cells that send that message on to your brain. When your brain interprets those messages, based on what you know mac & cheese smells like and the fact that you saw the ingredients on the counter earlier today, that's called PERCEPTION. So when you "smell" something, even though it's at lightning speed, there's a step in the process where you SENSE it (taking in the information), and a step where you PERCEIVE it (understanding it).
What are the two APPEALS that writers and advertisers use to engage and influence readers? Give an example of each.
Writers and advertisers use LOGICAL appeals by giving facts that they think will sway a reader or reinforce their current thinking. For example, a public speaker at a rally called "KEEP PIZZA IN THE CAFETERIA!" might state in her speech that pizza contains many wholesome ingredients including protein-rich cheese, tomato sauce, and vegetable toppings. Writers and advertisers use EMOTIONAL appeals by trying to get emotional reactions from their audience. The same public speaker from the pizza rally might start a chant with their audience like "I love pizza, yes I do! I love pizza, how 'bout you?" or organizers of the event might create posters of pizzas with smiley faces on them to display behind the podium.
What are the benefits of creating a shot list for a scripted video?
While it may seem easier to just start shooting your video, it actually takes longer to shoot if you're not organized beforehand. If you create a shot list, you'll know what equipment, props, crew, and actors you'll need for a scene and won't get bogged down trying to figure that out while you're shooting and people are waiting for you. You'll also be able to communicate the goals of your shoot to your actors and crew so they know what to expect, what to do, and how to prepare.