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Noah R.
Consultant at The Hackett Group
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Film and Theater
TutorMe
Question:

When looking at the film "The Zero Theorem", explain what the theory is that the plot is based?

Noah R.
Answer:

The story boils down to one main theme, the meaning of life; and the reality that life has no meaning, it was you make of it. The main character, Qohen, waits for a phone call to tell him the meaning of his life. While waiting he passes each day by waiting in eager anticipation of his absolution. Yet it isn't until other aspects of his life are impacted, such as the party he goes to where he meets Bainsley, or the son of the CEO that he slowly starts to subconsciously live, experience and enjoy life. He doesn't realize this epiphany until the end of the film.

Entrepreneurship
TutorMe
Question:

What types of companies are there within the startup sector?

Noah R.
Answer:

There are really only two types of companies in the startup ecosystem; those that solve problems and those that enhance luxuries. All types of companies, whether service or product based can be classified into one of those two categories. In a sense it boils down to hedonic companies and utilitarian companies. Startups, even all companies, can be drill down in depth to discover that most are hedonic, or enhancing luxuries that we already have. The utilitarian companies, or the ones who solve problems, are mostly behind the scenes for the everyday person. For example, Uber is a very good example of a company that might seem utilitarian; however, it is hedonic in it's roots. It enhances a luxury of transportation, as it's main consumer, or the target it is enhancing, is the average person. The company that created the software for the Uber app, let's assume it is a different company, is utilitarian. Their product solves a problem. They essentially allow Uber to gather customers. Uber is their main target customer, and as a result the lens in which they are viewed is altered.

Business
TutorMe
Question:

Our client is a small not-for-profit organization near Philadelphia that provides outdoor experiences including “wilderness therapy”. Great Outdoors is primarily concerned with providing 10-15 day primitive camping and hiking trips for troubled teenagers. However recently a friend of Great Outdoors asked the group provide a shorter program for executives, which was a great success in the first few iterations. The board has retained you to make a recommendation on whether to expand Great Outdoors to create a full-fledged executive program. What should you consider?

Noah R.
Answer:

Issues that should appear in Candidate’s framework -Economics of the two programs (don’t let them drive this yet – we’ll get to it later) -Operational issues --Major constraints on capacity (e.g. guide availability, permits, geographic reach, scheduling, etc.) --Possible synergies from the two programs (e.g., offsetting seasonality of demand, economies of scale) --Underutilized fixed costs (lots of idle time for guides or gear that could be utilized at no marginal cost) - Mission: What is Great Outdoors’ purpose? What is at risk from expanding? --Are there constraints on engaging in commercial activity based on endowment or foundation restrictions? --Will the current employees revolt if “profit” becomes a factor? oDoes organizational passion become compromised by “selling out”? --Credibility issues by straddling profit/nonprofit worlds

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