Tutor profile: Raheem A.
What are the four P's?
The four P's, sometimes also called the marketing mix, is a analysis strategy used by marketers. The four P's literally stand for four words that start with the letter "P": Product - An item that satisfies a demand. Price - The amount paid for the goods. Place - The means through which the product is provided. Promotion - How people find out about the goods. This is an essential bit of analysis when trying to figure out a product's offer position. It helps provide a wholistic view of the different channels that go into making a product launch successful.
Subject: English as a Second Language
What exactly is a metaphor? I questioned a friend's statement the other day and they said "It's just a metaphor!" What did I do wrong?
You did nothing wrong! The English language has some odd angles to it. It's a way of speaking where words are applied to something that are not literal to draw a comparison or give meaning. Let me explain. Someone could say "My brother was boiling mad" - now the brother wasn't actually boiling, but the word helps explain the how mad and upset he was by giving you a mental image of the situation.
Subject: Digital Media
What exactly is SEO? I hear about it a lot with reference to internet search.
SEO is a word that is thrown around a lot but few people know what they are referring to. SEO stands for search engine optimization. It's simply the effort to improve the rankings of your page on search results. Sound less intimidating? People normally don't look beyond the first few pages on a search result from Google or Bing so it's important to bring the rankings of a page close to the top. Keyword manipulation, content strategy, and much more is used to improve the rankings.
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