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Amber L.
Communications Associate at AARP headquarters
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About Amber
I'm a graduate of the University of Charleston, where I majored in Integrated Communications and minored in Business Administration. I am a communications professional with experience in strategic planning, digital messaging, writing, editing, advocacy, marketing, and social media management. I currently work as a Digital Communications Associate for one of the nation's largest interest groups, AARP.
Teaching Experience
While in college, I tutored classmates in various Strategic Communications and Business Administration courses. During my junior year, the University of Charleston offered me a Teaching Assistant position for multiple Business courses. In my professional experience, I have worked as an adviser for various organizations teaching and implementing the key principles of effective communication outreach, digital messaging, and business management.
Education
University of Charleston
Strategic Communication Management
Bachelor's Degree
2014 - 2018
Work Experience
AARP, Digital Communications Associate
2018 - Present
•Work with team to revise and implement communications outreach plans and campaigns •Research policy positions and key audiences to construct targeted social media content that amplifies PPI efforts •Compose toolkits on behave of public policy issue groups to publicize positions, publications, events, etc. •Compile media clippings for Weekly Executive Report and templated email messaging •Evaluate and update web content (data, reports, insights, landing pages, etc.) on PPI websites •Advise staff on digital communications messaging
YMCA of Kanawha Valley, Event Management - Student Associate
2018 - 2018
•Led team to strategically plan and produce youth athletic event •Orchestrated meetings with internal and external units to coordinate logistics and support •Managed event budget, contracts with vendors, volunteers, donations and sponsorships •Implemented marketing tactics and social media strategy to promote public involvement
American Psychological Association, Administrative Assistant - Communications and Marketing Department
2018 - 2018
•Collaborated with team to develop communications initiatives to promote enrollment in the Integrated Health Care Alliance and present organizational position in health care policies •Developed materials for internal and external audiences (reports, toolkits, flyers, etc.) •Utilized Microsoft Office skills to maintain spreadsheets, track medical practice enrollment and compose graphs
University of Charleston - Office of Advancement and Alumni Relations, Media & Public Relations Intern
2016 - 2018
•Served as liaison between department and public (responded to inquiries, discussed programs, etc.) •Expanded social media presence across various channels to foster an ongoing connection with target audiences online •Established guidelines for digital media outreach and managed production of communications products •Used evaluation metrics to track progress and analyze public reach •Assisted in the planning and execution of academic and social events that spiked public involvement
Amundi Pioneer Asset Management, Corporate Communications & Marketing Operations Intern
2017 - 2017
•Assisted PR team in managing media inquiries, preparing spokespersons for interviews, and developing talking points •Aided in the preparation and distribution of press releases and various public content •Researched and compiled press coverage and industry reports for daily briefings and internal templated email messaging •Analyzed communications outreach efforts, designed presentations evaluating its effectiveness and pitched unique approaches to enhance current campaigns •Maintained company intranet to reflect current...
Academy of Arts at January's, Lead Digital Marketing & Social Media Coordinator
2017 - 2017
•Identified and implemented marketing, brand, and communications initiatives •Composed client and public promotional material that reflects the mission of the organization •Efforts resulted in increased enrollment, event ticket sales and community involvement •Used Adobe Creative Suite, Corel Graphics Suite, and video editing software to produce visuals
Arthritis Foundation of West Virginia, Marketing Campaigns - Student Associate
2016 - 2016
•Worked with campaigns team to develop promotional tactics to advertise annual event •Maintained public awareness through written products for external stakeholders •Produced social media marketing content to increase organizational visibility and establish consistent messaging •Aided in accomplishing fund raising goals through increased public participation and support from local businesses
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