Tutor profile: Amanda P.

What are the 5 stages of technology adoption that marketers need to keep in mind when launching a newly designed or newly adapted product?

-Innovators -Early Adopters -Early Majority -Late Majority -Laggards

What is parallel structure and why is it an effective writing mechanism?

Parallel structure means using the same pattern of words to show that two or more ideas have the same level of importance. This can happen at the word, phrase, or clause level. The usual way to join parallel structures is with the use of coordinating conjunctions. The benefit of this writing structure is to add clarity and understanding for the reader. By using parallel structure, you increase the readability of your writing by creating word patterns that is easily followed. This is also called parallelism.

What is Organizational Behavior (OB)?

Organizational behavior (OB) is a field of study that investigates the impact that individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organization's effectiveness. As managers accomplish their work through others, OB provides the tools for guiding the productivity of others, predicting human behavior at work, and the perspectives needed to manage individuals from diverse backgrounds.