Tutor profile: Vikram S.

Which skillsets do companies expect from the professionals these days ?

In recent times the requirements of the companies have completely changed. Companies these days aren't looking for professionals with just degrees & good marks but they focus more on the overall skillsets obtained by the professional. Good communication skills combined with proficiency of softwares just as MS-Office are most desireable. The professionals should have proficiency in Machine Learning, Analytics Softwares,Industrial Automation Software & are extremely creative with what they do. Also a professional should be able to bring some new & unique ideas on the table for the organisation.

What is marketing and what are the various forms of marketing available today ?

Marketing is informing the potential customers about a product or a service. Marketing is promoting the product or a service in a way which drives more engagement with potential customers, convincing them to purchase your product or service. In today's scenario various forms of marketing is available such as offline marketing, digital marketing, affiliate marketing, newspaper advertising, television advertising and network level marketing.

Why is entrepreneurship important and why do we need to study entrepreneurship ?

Entrepreneurship is the ability to create entrepreneurial ventures that make a positive impact on the life of other people. Basically entrepreneurship involves problem solving and creating a business by providing a solution to the real time problems. Entrepreneurship is so important that it defines the growth and progress of a country. Countries having citizens with an entrepreneurial mindset exhibit drastic economic growth and innovation. Entrepreneurship is really challenging and it requires specialisation in various fields of Management such as marketing, business development, human resource management, etc. Hence it is really important to study the various aspects related to entrepreneurship in-depth from a professional as it is practically stated that 90% of the startups fail in the market. hens learning entrepreneurship from an experienced entrepreneur eliminates the chances of failure and enables you to create entrepreneurial venture having a sustainable and scalable business model.