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Tutor profile: Heather H.

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Heather H.
Ph.D, Tutor with Experience teaching Business, Marketing, Research, Environmental Science, Sociology, and Psychology
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Questions

Subject: Sociology

TutorMe
Question:

Define and give examples for each of the ideal types of social stratification and explain how they differ from one another. According to Conley, stratification systems are not mutually exclusive and almost always overlap in a given society. With this in mind, which type(s) best describe stratification in the United States and why?

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Heather H.
Answer:

Social stratification is a process in which social inequalities exist in the form of structural hierarchy strata, it is a process of differentiation that places some people higher than others. Individuals and groups are ranked in a more or less enduring hierarchy of status. Sub processes of Social Stratification are: Differentiation- differences exist socially and as naturally in every society. Evaluation- differences are evaluated in terms of prestige, desirability, and leads to the feeling of superiority, inferiority etc. among people with differences. Ranking- the differences and inequalities do not exist in an objective state but are compared. It is applied to people who share a set of common characteristics which are evaluated in terms of desirability and undesirability. Rewarding- after differentiation and evaluation society develops a system of rewards and punishment in the form of differential opportunities to those belonging to different strata and stratification is further enforced. Types of Social Stratification are: Slavery- people are owned by others as property Estate- legally defined, represented broad division of labor, and feudal estates were political groups. Caste- Deeply rooted social institution in India and signifies race or class system. Social class and status- denoting a category or group of people having a status based on socioeconomic status. Social class and status best describes the stratification in the U.S. because people are recognized as important when they are wealthy and the poor are recognized as an issue.

Subject: Psychology

TutorMe
Question:

(1) What is the relationship between the central and peripheral nervous systems and the sensory organs? (2) How does the autonomic nervous system help to maintain homeostasis in the body? (3) What's a disease that is a result of autonomic nervous system imbalances?

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Heather H.
Answer:

(1) The nervous system has three key functions: sensory input, integrating data, and motor output. Sensory input refers to the body gathering information by way of neurons, glia, and synapses. The nervous system is comprised of two major parts: the central nervous system (CNS) and the peripheral nervous system (PNS). The CNS includes the brain and spinal cord. The CNS has multiple centers located within it that carry out the sensory, motor, and the integration of information. (2) The Sympathetic nervous system (SNS) is one of the three parts of the autonomic nervous system, along with the enteric and parasympathetic systems. It mobilizes the body's nervous system fight-or-flight response and is constantly active at a basal level to maintain homeostasis. The sympathetic division of the autonomic nervous system maintains internal organ homeostasis and initiates the stress response. (3) Autonomic neuropathy occurs when the nerves that control involuntary bodily functions are damaged. It can affect blood pressure, temperature control, digestion, bladder function and even sexual function. The nerve damage interferes with the messages sent between the brain and other organs and areas of the autonomic nervous system, such as the heart, blood vessels and sweat glands. Diabetes is the most common cause of autonomic neuropathy

Subject: Business

TutorMe
Question:

Explain each of the following elements of a business plan and give an example: Marketing plan Industry analysis Distribution channels Executive summary Description of the business Value proposition Operational plan Financial projection Financial plan Strategic Plan Industry development plan Management team / company structure Milestones

Inactive
Heather H.
Answer:

A marketing plan is a business document that outlines its marketing strategy and tactics. It's often focused on a specific period of time. Essential contents of a marketing plan are: (1) situation analysis (SWOT); Marketing strategy- mission, objectives, strategy for market segment; Sales forecast- month by month sales; Expense budget- month by month expenses, sales tactics, programs, and promotion. Industry analysis is a market assessment tool that helps to understand the competitive dynamics of an industry. It identifies what is happening in an industry, i.e., demand-supply statistics, degree of competition within the industry, state of competition of the industry with other emerging industries, future prospects of the industry taking into account technological changes, credit system within the industry, and the influence of external factors on the industry. A distribution channel is a chain of businesses or intermediaries that transfers goods or services to the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, and distributors. An executive summary is a section of a document that typically summarizes a business plan when seeking new partners, business loans, or funding. It sums up the business plan which means it should include: company description, market analysis, management team, product line, marketing plan, funding request and use (if applicable), and financial projections in a summary format. A value proposition is a statement that answers the 'why' someone should do business with you. It should convince a potential customer why your service or product will be of more value to them than similar offerings from your competition. For example Shopifys VP: The ecommerce platform made for you. Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered. An operational plan is an outline of what your department will focus on in the near future—usually the upcoming year. The operational plan lays out how you'll get there on a daily to weekly basis. A financial projection is a forecast of future revenues and expenses. Typically, the projection will account for internal or historical data and will include a prediction of external market factors and include both short- and mid-term financial projections. A financial plan is a comprehensive evaluation of a firm's long-term objectives for security and a detailed savings and investing strategy for achieving those objectives. It starts by evaluating the individual's current financial state and future expectations. Includes: list of all assets, list of all liabilities (Assets- liabilities= net worth) and Cash Flow Management. Strategic plan include goals, objectives, strategies, tactics, and complex plan structures for the company. Industry Development Plan is a long-term plan for the whole State. An Executive Management Team consists of high-ranking employees that work together to manage a company or corporation. These individuals oversee the daily operations of a company to ensure efficiency and product satisfaction. Example in business plan: Our management team is comprised of people with many years of experience in the long-term care provider and software development industries. Our philosophy is laser-like focus on the customer's needs. We have a Chief Financial Officer and four directors reporting to the President and CEO. Part-time positions staffing the customer support desk will be filled as needed and reporting to the Director of Operations. Seven regional sales managers will be contracted as commissioned resellers and reporting to the Director of Business Development. Four have already been identified. Milestones in business plan include launch dates, review dates, prototype availabilities, advertising, social media, website development, programs to generate leads and traffic. The milestones set the plan tactics into practical, concrete terms, with real budgets, deadlines, and management responsibilities.

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