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Tutor profile: Shahzeb J.

Shahzeb J.
Research Assistant and PhD Student at Schulich School of Business for 3 years
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About Shahzeb

About Shahzeb
I am a detail oriented, organized and dedicated individual who focuses on producing result. I am currently a PhD student at Schulich School of Business, in Marketing. I conduct consumer research and have very strong mathematical and analytical skills. Before my PhD, I did my MS in Marketing at University of Southern California. I have a strong sense of developing business ideas, marketing strategies and preparing presentations. Before we begin, I would like to get to know about your expectations, your current academic performance and goals. I...

Teaching Experience

Teaching Experience
In 2018, I gave a course on Social Media Marketing to first year undergraduate students at Schulich of School of Business. As I was a replacement for one of the faculty members, I provided classes for half the semester. Other than that, I was a Teaching Assistant at University of Southern California's MArdhsll School of Business. I TA-ed the MBA class on Marketing Management, where I provided support and assisted MBA students in preparing proposals for their Final term project called the Integrated Strategic Marketing Plan.
York University
Doctor of Philosophy (Ph.D.)
2016 - 2021
University of Southern California
Master's Degree
2015 - 2016
Lahore University of Management Sciences
Bachelor's Degree
2010 - 2014

Work Experience

Work Experience
Schulich School of Business, York University, Research Assistant
2016 - 2019
• Working as a Research Assistant to Dr. Eileen Fischer, Professor of Marketing, responsible for designing and implementing qualitative research studies. • Worked on projects concerning charitable consumer behavior, the impact of technology on consumer tastes, and how social media platforms can increase their user base. • Utilized qualitative research methods such as depth interviews, participant observations, ethnography, online data collection, archival data collection and projective techniques to explore contexts such as the Syrian refugee...
Marshall School of Business, University of Southern California, Teaching Assistant
2016 - 2016
• Teaching Assistant to Dr. Diane Badame, for an MBA course, GSBA – 528 Marketing Management. • Graded students’ Integrated Strategic Marketing Plan (ISMP) for the course. • Assisted students in preparing their respective ISMP proposals. Held bi-weekly office hours to answer student queries regarding class case studies. • Set up 3 hours of office hours every week to conduct discussions on the week's classes provide answers to student queries.
Nielsen Pakistan, Client Servicing Executive
2015 - 2016
• Effectively used data analytics tools such as SAS and SPSS to manage and analyze retail data for clients such as Mondelez Pakistan and Engro. • Successfully developed second quarter reports for Mondelez Pakistan, projecting a 5% increase in sales through an increase in regional and city retail channels. • Analyzed Engro Food Limited’s urban retail data addressing no rural data analysis as the reason for market share not moving beyond 56%. Turned Engro into a rural data subscriber, increasing Nielsen quarterly revenues by $ 100,000. •

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