Tutor profile: Fred H.
What is a buyer persona?
A buyer persona is like an avatar - it is a composite of characteristics that a marketer compiles about a target audience to make it easier to visualize their needs.
When it comes to interpersonal communication, what does "noise" mean?
Noise is distraction. Whether the distraction is from external forces or from our internal thoughts, the effect is to cloud one's ability to clearly understand what is being communicated.
What is the primary difference between management and leadership?
Management requires a supervisor to see that a job is done well. Leadership requires that the way the follower does the job is "on mission," in keeping with organizational values, and motivating
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