How do you decide between traditional and digital when it comes to media buying?
Target audience, budgetary restraints
Say there is a new restaurant in town that you have been asked to run a digital media campaign for. This new restaurant wants to specifically target college students - what medium would you use?
For the target age 18-22, the ideal medium is Instagram. Promoted content will recieve a huge ROI
What nonverbal cues tell you that the person you're talking to is not interested?
Crossed arms, feet pointed away from you, lack of eye contact, and slumped shoulders