Tutor profile: Hannah B.
How do you decide between traditional and digital when it comes to media buying?
Target audience, budgetary restraints
Subject: Digital Media
Say there is a new restaurant in town that you have been asked to run a digital media campaign for. This new restaurant wants to specifically target college students - what medium would you use?
For the target age 18-22, the ideal medium is Instagram. Promoted content will recieve a huge ROI
What nonverbal cues tell you that the person you're talking to is not interested?
Crossed arms, feet pointed away from you, lack of eye contact, and slumped shoulders
needs and Hannah will reply soon.