Tutor profile: Kaylah S.
What are some goals to keep in mind when tracking your marketing plan?
Followers have been gained? IG Twitter FaceBook page YouTube Website traffic Sales/money made Gained email addresses for email subscriber list for future events, etc. Social media likes? Followers? Comments? How else do you want to measure your success by and goals?
What is one main way to keep track of all of your followers that follow your business on your social media channels?
I will create a way to collect all who follow my brand. The information/data that I will collect from them will be their full name, email, phone number. That way I can have control over all of my consumer data.
Subject: Digital Media
When it comes to digital media, what is a strategy that you use to draw more viewership and revenue for a digital media site?
I use a back end SEO tool to create the keywords needed for my digital media content to show up on Google, YouTube and other search engine sites. I also create an eye-catching title with more keywords to grab in the viewer. I also create a thumbnail. With these main elements, I also create a monthly calendar of all the drafted content to make sure that the posting schedule is consistent and to also meet our goal for posting every month. With consistent strategic content, we will be able to move towards our set goal of viewers and gained revenue.
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