Tutor profile: Kristan H.

What would you define as good writing?

In my opinion, good writing needs six specific elements: ideas that are interesting and important, organization that is logical, word choice that is specific and memorable, a voice that is individual and appropriate, and fluency that is both smooth and expressive.

What is the difference between retail marketing and B2B marketing?

Retail marketing is vastly different from B2B marketing. Both employ different strategies. In retail marketing, the focus is on smart, aggressive, and consistent conversion of the customers into shoppers. B2B (business-to-business) marketing is the marketing of products to businesses or other organizations. My career has been in the B2B space. At the end of the day, marketing is the act of helping someone solve a problem - their problem. My greatest successes have come from turning good customers into referrals (case studies) and using their stories to create value.

What does digital media include, and what are its benefits?

Digital media refers to software, digital images, digital video, video games, web pages, and websites. It also includes social media, data and databases, and digital audio, such as MP3 and electronic books. Digital media connects people in new ways. It enables users to maintain friendships across time and distance. It enables those who may be socially isolated from their immediate physical community to connect with like-minded people. Digital media also facilitates interaction across social, economic, cultural, political, religious and ideological boundaries, allowing for enhanced understanding.