Tutor profile: Diana A.

What is direct response marketing and why is it relevant for small companies?

Direct response marketing is a branch of marketing that allows small businesses a competitive edge on a small budget. It allows getting a measurable return on investment for each dollar spent on marketing. Direct response marketing is designed to bring immediate response and make prospects take some specific action, such as opting in to an email list, making a phone call, or placing an order.

What are business systems and how they can help an enterprise succeed?

There are four types of business systems: Marketing, Sales, Implementation, and Administration. Business systems are documented procedures and processes that allow the business to run without the involvement of the owner or founder. They help deliver consistent results to customers. They also make the business with good systems attractive for an investor wanting to buy out this business.

What are the three roles that a small business owner usually has to combine to manage his or her company?

The three roles are the entrepreneur, the manager, and the technician. The entrepreneur is the visionary, the catalyst for change. The manager provides the plan, the order, and predictability. The technician is everyday doer.