How do you engage a reader?
To engage a reader, you must either "say something new in an old way, or say something old in a new way," as Benjamin Franklin once iterated. You want your content to be refreshing. Nobody wants to hear a dry or redundant lecture, just as nobody wants to read one. If you know your audience, you can tailor your content to their needs, interests, and expectations. Ask the questions they cannot answer alone or without your guidance. Organize your thoughts so that they flow cohesively, and deliver your message in a strategic way. It's not enough to just say what you mean; you have to monitor how you say it.
Why is marketing an essential component to all businesses, and thus a valuable field of study?
A business cannot be sold without a name. Surely, it could for a short time, but in order to grow and capture a loyal audience, an identity has to be implemented. Without the ability to develop a unique brand, an organization cannot attain recognition nor reach peak profitability. Using the ability to market well and market often, professionals can subtly educate audiences on service offerings, products, or ideas, breeding familiarity and understanding. Be it government campaigns for sexual health, international development ads for elementary education, or a small town landscaping business, strong marketing creates a memorable name, while enhancing public opinion. By studying marketing, students position themselves to equip all industries with tools for success, particularly as their interests evolve or strengthen over time.
To what extent do modern and ancient communication methods reflect evolving social and cultural needs?
Whether in the ancient caves of Southern France or the tech labs of Silicon Valley, the human desire to communicate is innate and vivid. The tools in our society are not merely items that we manipulate, but technologies that influence the way we perceive the world. The instantaneous ability to send a “selfie” to the world may foster feelings of connection, or it may be the beginning of increased isolation behind screens. In reality, no amount of skepticism will prevent human communication evolution, but being aware will direct it into an entirely new direction as well, similarly to the outcries when television and radio gained mainstream traction. By nature, humans are creatures directed by the need for meaning, found most often in relationships and story-telling; communication has been and always will be the avenue that allows these traits to flourish.