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Tutor profile: Vernetta T.

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Vernetta T.
Photography Tutor 10+ years experience
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Questions

Subject: Professional Development

TutorMe
Question:

What is the largest expense when starting a photography business?

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Vernetta T.
Answer:

Quality gear can be extremely expensive, however, one of the greater expenses next to gear is marketing. You have to let people know you exist, it can sometimes entail implementing a direct mail campaign, shooting a few jobs at no charge to generate word of mouth, purchasing business cards, flyers. Paying annually for a website, purchasing a domaine name. Running ads in local publications, doing market research, understanding your target market is essential.

Subject: Digital Media

TutorMe
Question:

What type lens would you recommend for macro photography, I shoot with a Canon 5D MKII?

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Vernetta T.
Answer:

I am first going to tell you what lens I would recommend, and why I recommend it. I would first and foremost recommend a 100mm f/2.8L Macro IS USM lens, the reason being macro lenses are great for close up photography, usually product, food, flowers, insets etc. these type of lenses give detailed close up shots. Because you are shooting with a Canon full frame camera, the lens that is compatible to your camera is the 100mm f/2.8L series lens. The IS is for image stabilization, which allows you to hand hold this lens when shooting at shutter speeds below 1/60 of a second without motion blur, and the best part, the lens is weather sealed should you be shooting in extreme weather conditions. The acronym USM is for Ultra Sonic Motor which means the lens will autofocus faster than the older lens models.

Subject: Photoshop

TutorMe
Question:

I want to set my Photoshop screen desk top view, for the basic tools I will need, how do I set the main window/screen?

Inactive
Vernetta T.
Answer:

Once you are in the application, at the top of the screen menu, to the right, click on window. You will see a default setting labeled (essentials default), this changes the screen to show the most frequently used tools. However, there are other settings such as 3D, painting, photography, typography. I would suggest you explore each of those settings, so that you can assess what works best for you, keep in mind you can change this as often as you have a need to.

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