Tutor profile: Candace B.
Subject: Professional Development
What is a SWOT analysis and what is it used for?
A SWOT analysis looks at the Strengths, Weaknesses, Opportunities and Threats of a Firm. It can be used for a strategic audit, to determine the way forward in a crisis
What is the marketing mix?
The marketing mix is the tactical component of a marketing plan. It consists of four components: Pricing Product Development Place/Distribution Promotion These are also known as the 4P's of marketing.
What is the Moore-Bygrave model of the entrepreneurial process?
The Moore-Bygrave model of the entrepreneurial process charts the entrepreneurial journey from innovation to growth. It hinges on a triggering event which catalyzes into implementation. This process facilitates the growth of innovation, one entrepreneur at a time.
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