Tutor profile: Jackie O.
What do you want the recipient of your writing to think, feel, or do as a result of reading your words?
I think it's important to start out with this question when I write. That way I have clarity on a first draft of a strategy. Again, it's a first draft! Getting something down on paper is the first step. As challenging as that can be at times! I've found that I have more confidence as a writer when I have an idea of the impact that I want to have on others. Even if I discard it, I have practiced writing a first draft 1,000,000 times.
How do you manage the following words, their, there, and they're, from getting confused?
Their: the "heir" is going to possess a lot of things, their crown is coming! There: There has the word "here" in it - over here? Over there! It has to do with placement. They're: They are is contracted into they're to imply that they are coming, really. They're on their way to their house!
How would you approach a presentation to a panel of Engineers at a tech company?
Typically - if you look at the 4 predominant communication styles based on Jung psychology - Engineers will generally fall in the Analytical segment. This is because they leverage data to influence their decisions and would not use instinct, recommendation, or a flashy advertisement to impulsively think, feel, or do - anything. My recommendation on a marketing presentation to what we would generally "assume" to be a more analytical audience would be to keep it short, lead with facts, provide data to support your presentation, and allow time for questions and answers. They will want to feel that they have all of the information that they need, or allow you the time to get that for them, so that they can understand the full scope of what you are providing them. You will also not want to use very big gestures. Keep things very focused, pointed, relaxed. Once you have built rapport, this would be your opportunity to get into your natural style if you tend to be an energetic presenter. People are human and want to see who you are and feel comfortable around your personality, however, it is important that you try to flex to their style! People like people who are like them, right? Mirror their body language, speak in the rhythm and cadence that they display, and enjoy the opportunity to get to know new people.
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