Tutor profile: Cam E.
How do you make your writing shine compared to the writing of others?
Use the most vibrant adjectives and most stimulating action verbs instead of the normal ones. For example, instead of writing, "He loved her so much and thought of her everyday" one could write, "He loved her with a love that was beyond words. She ran through his mind day and night with delicate footsteps."
How are you tying your verbal and visual elements together to make the consumer pay attention, embrace the brand on an emotional level, and ultimately buy the product/service?
Whether you are marketing to businesses or individual consumers, or if your marketing is in digital or print form, we now live in a visual society where it is very important that your visual elements evoke a feeling that ties to your verbal messaging. For example, if you are marketing a premium organic cookie batter, you could use a photo of a warm older woman in a softly-lit cream kitchen, dressed in nice yet relatable clothing, opening an oven with a kind smile at her adorable grandchild. The photo does not even have to have cookies in it to create an emotional connection for the consumer. When they see the photo, they feel nostalgia and the memories they have from their own lives make them relate and become fond of your brand. Of course, pictures of fluffy cookies should be present as well, but the most important part of marketing is creating an emotional attachment to your brand.
When attempting to relay a message to others by giving a public speech, what factors affect how well-received your message will be by the listeners?
1. Voice: How you project and speak up using your diaphragm. How you annunciate and speak clearly without rushing your words. How you put emphasis on certain key words to stress their importance. Learning to take meaningful pauses after key phrases or points of your speech to let the message sink in. 2. Message: Is your message one that the audience will easily accept? Or is it controversial? This will affect the way you write your speech. Always start with the material that is more easily accepted by the listeners, then work your way to more controversial points and ease them into receiving your message. Write in "active voice" as opposed to "passive voice" to make strong and meaningful statements when giving your speech. A nice tip - start the speech with a poignant quote or colorful opening line, then cap it off with a thorough but concise conclusion that ties back to the unique opening statement. This makes the speech go full-circle and leaves the audience impressed. 3. Credibility: It has been proven that listeners will be much more willing to accept what you are saying if you establish credibility by giving some information about yourself and your experience with the subject of your message, and/or how much research you have done on the subject. Also, always make points that are supported by facts that you have found from credible resources. Site those resources in creative ways. For example, say, "IBIS World Report 2017 projects that the industry will boom in 2020" or, "The industry will boom in 2020, according to IBIS World Report." Body Language: Always stand with the best posture possible. It makes such a huge difference. Hold your head high and tilt your chin slightly upward. Keep your eyes focused directly above the audience's heads, moving from right to left and back right when making points, and only make eye contact with individuals during the most important points. It is important not to look directly at people for too long or they become uncomfortable. Lastly, plan and rehearse as many times as you can so you are completely comfortable with the material you are delivering. The confidence will show in your body and face. *I work with people on crafting the best speeches possible and am an expert at delivery. We can practice everything on Skype.
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