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Tutor profile: Zoya H.

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Zoya H.
Fashion Designer with background in Marketing and Management
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Questions

Subject: Psychology

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Question:

Briefly explain your interpretation of the quote “The unexamined life is not worth living” by Socrates. What does it mean to you and what do you think he wanted the readers to understand/feel from it?

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Zoya H.
Answer:

The quote “The unexamined life is not worth living” by Socrates essentially expresses that we must analyze our actions. We must examine and think about the things we have done in our lives in the past. This quote makes a very valid argument. It is important to examine our lives and actions to grow and learn from them. If we never think about what we have done or are doing, we will never truly be learn anything from our experiences. The quote implies that we must analyze and learn from your past mistakes and not repeat them again and if we do not do that mean that we are not living our life to its complete worth. I strongly agree with the words of Mr. Socrates, to a reasonable extent we should analyze our past to make the future better. However, it should be to a certain extent so that we do not let the past scare us or stop us from having new experiences. I think that the quote is very self-explanatory. It uses very direct and simple words. It speaks about how important it is to analyze our lived life to have a better life ahead. On the contrary, people could feel that the importance of examining our life is overrated in this statement. Is a constraint that will not let them live their life freely and without any “baggage”. Not examining the past can mean not thinking about it and just growing as a person. Leaving behind everything that is done in the past so it does not affect their future.

Subject: Art History

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Question:

What is Identity politics? Describe the political and cultural movement that became prominent in the USA and Europe in the mid-1980s through the art created at the time. Identify some famously known artists from the era that used different art forms and describe their significance in history.

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Zoya H.
Answer:

Zoya Hasib Jonathan Field ARTH 340-01 22nd February 2019 Art and Identity Politics Identity politics, the term that describes a political and cultural movement that became prominent in the USA and Europe in the mid-1980s. Raising questions about identity, repression, inequality, and injustice and often focusing on the experience of the marginalized groups. Through this movement in the mid to late 20th century– particularly the 1980s, marginalized communities began to use their artwork as a platform to reclaim their cultural narrative through identity politics. Women were a prominent part of art for a long time however, they would gain as much recognition as a “white male artist”. Women fought for their rights for a long period. They kept making art to reclaim their narrative. Some women were successful to break the stereotypes and make a place for their art. Faith Ringgold one of the prominent black women artists at the time said "My process is designed to give us 'colored folk' and women a taste of the American dream straight up. Since the facts don't do that too often, I decided to make it up." Faith Ringgold took the craft of quilt and used it to tell stories of her life and those of others in the black community. One of her most famous story quilts is Tar Beach, 1988 which depicts a family gathered on their rooftop on a hot summer night.  Betye Saar also a prominent figure in the 1970’s Los Angeles African American art scene. She combined folk-art aesthetics and symbolic imagery, like Aunt Jemima and Uncle Tom to voice concerns about politics gender and race. In the Liberation of Aunt Jemima, 1972 Saar took a racist Aunt Jemima figurine with a broom in one hand and placed a rifle in the other, turning her into a revolutionary figure, reminiscent of the famous photo of Huey Newton with a rifle in one hand a spear in the other. (Huey Percy Newton was a revolutionary African-American political activist who, along with Bobby Seale, co-founded the Black Panther Party in 1966). Cindy Sherman recreated sixty-nine still images from Hollywood, film noir, and art house films, placing herself in the position of the female subject. Rather than being just self-portraits, Her Untitled Film Still,1979 seeks to open a dialogue about stereotypical representations of women in the media. Drawing on her identity as a young woman, the Untitled Film Stills assert Sherman's agency over the stereotypical roles expected of her, and the ability of female artists to represent themselves. Adrian Margaret Smith Piper an American conceptual and performance artist known for her provocative works that treat race, gender, class, and identity. In Mystic Being, 1973 she was filmed walking the streets of New York City and Cambridge, Massachusetts, as a light-skinned African American man with a mustache and an afro and wearing sunglasses. She repeated memorized phrases from her personal journals and challenged passers-by to categorize her by race, gender, and class. The Guerrilla Girls are a feminist art group who has had over 55 members. They stay anonymous to keep the focus on the issues they raise and not their identities. They use humor and absurdity to expose issues of class, gender, and race in art and pop culture. Arising from the above piece of artwork was the term Scopophilia. In the field of psychology, scopophilia describes a person's deriving aesthetic pleasure from looking at something and from looking at someone. In human sexuality, the term scopophilia describes the sexual pleasure that a person derives from looking at objects of eroticism, such as pornography, the nude body, and fetishes, etc., as a substitute for actual participation in a sexual relationship. A well-known example of Scopophilia through cinema is the Psycho from 1960, directed by Alfred Hitchcock. Psychoanalysts of the cinema used the term scopophilia to identify and to describe the aesthetic and emotional pleasures (often pathological), and other unconscious mental processes that occur in the minds spectators gazing at a film Nan Goldin Her work often explores LGBT bodies, moments of intimacy, the HIV crisis, and the opioid epidemic. Goldin had early exposure to tense family relationships, sexuality, and suicide, as her parents often argued about Goldin's older sister Barbara who ultimately committed suicide when Goldin was 11. Photographs from Goldin’s career are paired, often seamlessly, with photographs, Goldin took of paintings and sculpture inside the Louvre museum. Last but certainly not least the Black men and the art that they have made. Titus Kaphar examines the history of representation of black people through formal innovation. He highlights contemporary relevance in history. He said he made art to “Reveal what has been lost”. If we look at western art history, we don’t hear a lot about artists of color. Therefore, this was his attempt at making a change. Glenn Ligon, He began painting in the mid-’80s and despite working in many different mediums he is most known for paintings that use highly texturized text appropriated from famous authors and works of literature, like James Baldwin and Ralph Ellison. He uses these texts to comment on African American identity. Kehinde Wiley African-American painter who is quite literally changing the face(s) of portraiture with his sensitive, vibrant, and political portrayals of black folk ranging from teenagers he meets on the streets, to fellow contemporary artists, and even former president Barack Obama. His generous and vibrant portraits challenge viewers' preconceptions of their subjects and bring young men, and people, of color into the galleries and museums they are so woefully underrepresented in. Chris Ofili Prominent in the 1990s his “Kaleidoscopic paintings” were meant to allude to classic western iconography. His almost “Dada” like presentation of art was to gain attention and make sure that people would react to the art piece. In regard to this piece he said “When I go to the National Gallery and see paintings of the Virgin Mary, I see how sexually charged they are. Mine is simply a hip-hop version.” Fred F. Willson Along with traditional art, Fred Wilson curates exhibits in museums to demonstrate to viewers that change in context change meanings of works. His work questions how curators and institutions shape the way people see and understand historical contexts and the value of art. In conclusion Identity, politics was a huge movement in the 1980s which was when marginalized communities began to use their artwork as a platform to reclaim their cultural narrative through identity politics. This was their way to get the word out there and begin the talk which is still prevalent. People are still fighting/struggling for gaining recognition and credit for the work they do irrespective of their identities. Works Cited 1. https://www.theartstory.org/artist-ringgold-faith.htm 2. https://www.guggenheim.org/artwork/3719 3. https://www.nbm.org/exhibition/faith-ringgold-story-quilts/ 4. https://en.wikipedia.org/wiki/Huey_P._Newton 5. http://www.betyesaar.net/ 6. https://theartstack.com/artist/adrian-piper/the-mythic-being 7. https://www.britannica.com/biography/Adrian-Piper 8. http://www.adrianpiper.com/vs/video_tmb.shtml 9. https://www.theartstory.org/artist-sherman-cindy-artworks.htm 10. https://www.christies.com/features/cindy-shermans-untitled-film-stills-4973-3.aspx 11. https://en.wikipedia.org/wiki/Psycho_(1960_film)#Development 12. http://www.luxonline.org.uk/articles/visual_pleasure_and_narrative_cinema(2).html 13. https://kapharstudio.com/category/painting/ 14. https://npg.si.edu/exhibition/former-president-barack-obama-artist-kehinde-wiley 15. https://www.theartstory.org/artist-wiley-kehinde.htm 16. https://www.davidzwirner.com/artists/chris-ofili/biography 17. https://www.moma.org/collection/works/283373

Subject: Business

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Question:

Create a detailed Business Plan for a company/brand you would start. Include the Following: Executive Summary, General Company Description, Products and Services you will offer, A Marketing Plan, An Operational Plan, Management and Organization of your business, Personal Financial Statement, Startup Expenses, and Capitalization Plan, Financial Plan, Appendices and Works cited. This will be a basic outline for what you are required to present for any investors to take interest in your Startup.

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Zoya H.
Answer:

Zenith Business Plan I. Executive Summary Zenith is a stunning clothing and accessories store aimed towards the population in Manhattan, New York. We are here to deliver unique, fashionable from that are a mixture of the two amazing cultures that are Indian and American. It is the goal of Zenith to become one of New York’s top cultural retail stores. We hope to obtain a reputation for great customer satisfaction by offering a large variety of high quality and rare products to our customers and earn high profits. Located in Manhattan, Upper East Side, NYC we provide a central location for everyone in the NYC population. Being very close to the train stations and Central Park makes it an even more convenient location. At Zenith, we believe it is critical to create an atmosphere of community care, as well as a place where individuals can identify and bond with aspects of their culture.  Zenith encourages a creative work environment for its employees, and for diversity. They will be involved in putting together style books as well as update the set-up of the store from time to time to fir=t an occasion or that season. Zenith will be a simple sole proprietorship owned by Zoya Hasib. We intend to wait until the business grows before we incorporate more, if at all. To give the business a kick start I would be applying for a bank loan of only $40,000. This will go towards rent and set up costs of the company. Since the manufacturing is being done in India the shipping cost adds up. This will help the business have a good start and give us the finances we need to make it a larger success. II. General Company Description Zenith an Indo-Western (Indian hybrid with western) luxury brand. Will carry everyday wear, office wear, party wear, accessories, jewelry. Mission Statement: To bring in new trends and styles into western fashion. Blending in the rich cultural, Indian traditional clothing to the widespread of clothing that is offered in the west. To make women feel confident and comfortable in new styles of clothing. Company Goals and Objectives: This small-scale store strives to be a large-scale business Company. To make their place in a global market. To cater to a large group of people from various age groups and cultures. While being affordable yet good quality with the notion to be sustainable, Business Philosophy: To blend the two cultures together in a very natural effortless way. To bring a change in the mundane clothing styles and trends that are being followed by the masses today. These products will be marketed to both Indian and American customers. Their target customer will be 70% women, 30% of teen girls. The customer can buy not only a garment but a whole look at this store. The industry of Indo-Western fashion is highly famous in India. It’s an upcoming trend in America to blend cultures. However, specifically, Indo-Western is not something that is very prevalent yet. It is a new idea in the clothing industry of America, a new revolution that has come to fashion, and with this change. Zenith’s highest strengths are its uniqueness. It will also have the pop of color that is missing from the fast-fashion clothing stores today. The blend of exaggerated prints and a mix of colors will make it a happy feeling store. The store will keep a special record of their returning customers and occasionally give them unique offers/ discounts that they would not get at any other store. The legal form of ownership of Zenith will be a sole proprietorship. Since it is starting off as a small single store. A brick and mortar store which will also offer online shopping. Due to the ease of formation in this company style is will be the most effective way to get it started. We are open to a change in ownership styles in the future depending on the company growth. III. Products and Services Zenith will carry clothing products as well as accessories and jewelry. The following are the type of clothing it will carry. Kurtis: Long tops with prints and/or embroidery. Lehenga/ghagra: Long skirts with gathers, frills, and volume at the bottom. Shawl: A scarf wider than normal. Crop tops: with tassels/ details that give them an Indian feel. Shalwar pants: Drop crotch style pants Saree dress: formal dressing made inspired by other Indian clothing designs. Jhumka: Indian style earrings Kadha: Bracelets Nakhni: Nose rings Payal: Anklet Bags: Jute, leather, Zenith will have an edge over its competitors as it is different and unique. It will carry similar garment types with very different design concepts. We will use fabrics that are made/originated in India. This will make the western designs look more Indian. Our fabrics will be mostly sustainable. Our customers will feel valued and feel a personal relation with the garments. Pricing at Zenith will go depending on departments. In clothing, it will range from $40-$300. Accessories will range from $30-$80, Jewelry would particularly range from $10-$50. IV. Marketing Plan The Retail Industry was valued at USD 23,460 billion in 2017 and is expected to register a CAGR of 5.3% during the forecast period (2018 - 2023), to reach USD 31,880.8 billion by 2023. The retail market is mature and highly competitive in the developed economies of Europe and North America. On the other hand, the developing economies of Asia-Pacific, the Middle East, and Latin America have been instrumental in driving market growth. Consumer spending, which typically accounts for around two-thirds of the GDP, has been a key indicator of the health of the retail market. Survey Customer Preferences Amount of footfall customers competitors Proposed location 1173 Lexington Avenue, NY 10028. Rental Price being $29.17 /SF /Mo. Prime corner retail boutique on Lexington Avenue. Subway && street transit stop just a 3 min walk away from the store. 3 more subway stops in approx. 15 mins walking distance. Economics: National: They expect modest growth in both U.S markets and in mature European markets. However, for the first time, it's expected that most of the industry's growth will be outside of the West. Global: Predicted growth in the apparel industry in 2018, by region: ♣ U.S. mature market: 1 to 2 percent growth ♣ European mature market: 2 to 3 percent growth ♣ Asia-Pacific mature markets: 2 to 3 percent growth Zenith will own a brick and mortar store and an online store to reach all its target customers. The current demand for retail stores in America: Revenue in the Apparel market amounts to US$334,169m in 2019. The market is expected to grow annually by 2.1% (CAGR 2019-2021). The market's largest segment is the segment Women's & Girls' Apparel with a market volume of US$124,209m in 2019. The upcoming trends for Zeniths target market include elements as follows: Craft Fair:  Craft elements such as patchwork, fringing, fabric bundles, and hand-painting infused the clothes with personality and emotion. Pastels: Gentle pastels were everywhere for spring. While frothy dresses worked the expected side of a gentle palette Pictorials:  Pictorials were all over the spring runways in jacquards, intarsias and a multitude of prints Pleats: Plied their pleats into silhouettes that ranged from romantic to dramatic. Volume: Volume proved to be one of the biggest trends on the runways. Products: Brief description of Zenith’s products. Tops: Known as kurtis: Long tops with prints and/or embroidery, Summer short kurtas, tops with tassels/ details that give them an Indian feel. Pants: Shalwar pants: Drop crotch style pants Shorts/ Skirts: Lehenga/ghagra: Long skirts with gathers, frills, and volume at the bottom. Scarfs: Shawl: A scarf wider than normal. Dress/ Jumpsuits: Saree dress: formal dressing made inspired by other Indian clothing designs. Shirts: Formal shirts that will resemble the Indian culture but will for sure be wearable for aa American formal clothing as well. Accessories: Jhumka: Indian style earrings Kadha: Bracelets Nakhni: Nose rings Payal: Anklet Handbags and Wallets: Bags: Jute, leather, Customer Profile AGE: 20-40 GENDER: Women wear LOCATION: New York INCOME LEVEL: Middle Our Customer is an American woman/ Tourist who wants to explore herself. It could be just someone casually shopping and looking for a change in their wardrobe. Transiting from the boring blues and greys of the fashion industry to the new and happening prints and patterns that will be showcased in Zenith. She is fearless and wants to be seen. She could be going for a night party, day out, casual office day, Office parties, or want to feel special just on a simple park day in New York City. Zenith will provide outfits/clothing for all the seasons with a special style guide per season. Competition 1. H&M, 731 Lexington Ave, New York, NY 10022 2. Bloomingdale’s 1000 3rd Ave, New York, NY 3. Elle W Collection Lexington Avenue, New York, NY 10016 They will compete in terms of carrying apparel, Jewelry, and accessories. However, our products will be completely different. Our concepts will set our designs, styles our whole store apart from all those stores. Elle W collection is considered our indirect competition as they carry items such as furniture, fixtures, etc. Most of their items are antiques which are very different than what Zenith is going for. Zenith is focused on making new trends and stand out. Zenith has advantages over its competitors in terms of being unique with its products, following upcoming trends. The selection of pieces available is limited which makes each piece stand out more. The store staff will make sure that the customers are happy with the products and services. The location of the store is a prime location for boutique shopping. Zenith’s disadvantages would be because we are a new startup company. Therefore, we do not have our customer's trust to be reliable yet. The stability will depend on how the store performs, as well as the company reputation. We will work on making it stable, reliable, and hold up a reputation. However, these are qualities that are gained from being in the market for a long time. Niche Zenith is for the free-spirited girls. The confident women who are not scared to take a risk. They will want to challenge the latest trends and will not believe in fast fashion. They want to be unique, one of a kind, and wearing a Zenith garment will them that. A working woman who likes to have casual Friday’s or likes to challenge the set norms would love to shop here. A New Yorker who likes to stand out and have her own style. As well as younger college students who are still discovering themselves or have found themselves to be the kind of person who likes to style, improvise, and challenge the trends. At the same time, Zenith will carry full outfits to make it easier for its customers to style their products. But they can certainly still be matched/paired with other items which can be found in the store as well as can be paired with a simple pair of jeans or a top that they already own. Strategy 1. Opening Time: Zenith plans to open around Diwali time. It is one of the most famous Indian festivals. It is a time when America is not celebrating any holiday. Zenith will bring in the feel of the mix of culture through an opening on an Indian holiday in NYC, America. Being the host for a Diwali party we would have open doors for everyone. People can come and see the store on this special occasion. Decorated with lots of tasteful lighting on the festival of lights. People who visit would be given small goodie pouch with a Diya (Indian candle specially used on Diwali) 2. Style Guides: Since Zenith has a unique style that is new for America we would put together style guides. Some small printed out pamphlets with a sneak peek for different seasons. But we would have a complete style guide online on our website. 3. Birthday Gifts: If our customers sign up with us we will give them special birthday discounts on getting a whole outfit from Zenith. 4. Fashion Show: Host a small fashion show locally/ in-store and have it broadcasted LIVE on Facebook, LIVE on Instagram, and Snapchat. We will invite our returning customers and other interested people who RSVP for it online through our website. Promotion We will use different methods of promotion. Zenith will put their logo and tagline out so people recognize it. With the logo on the shopping bags. The tagline and logo on the style guides. Social Media Marketing. Zenith will have its own Instagram blog with outfit ideas. Instagram and Facebook Ads cost $60 per month. Zenith will have an online store interface and a business deal with a courier company. Working with an online store designer to host the online fashion store at reasonable prices. Newspaper ad in local New York paper. 500 pages/ 63,000 column inches on weekdays on page 2 or 3 for $521. For unpaid advertising Zenith, will have a word of mouth promotion throughout. They will get the word out from all other advertising methods that they have had. Will promote through connections that I have made over time with small influencers. Get the word out through people who have an online presence. Zenith wants its customers to see it as a luxury fashion brand. A place where they can get good quality garments and accessories. Clothing that they can wear at various occasions id styles in different ways. Zenith’s logo consists of colors that represent elegance and fun. It is a Fun specially designed logo that will give it the perfect look for the brand. They will have their personalized letterhead and business cards. The interior of the store will be a mixture of colors. (Images representing the same area in the appendix) Promotional Budget The budget for the above promotions will differ. The prices will be higher for starting up and lower as an ongoing cost. START UP Facebook ads: $60 per month Instagram ads: $60 per month Newspaper ads: $521 for 500 pages Display Tables: $250 for 3 Mannequins: $200 each 2 Clothes rack: $ 13 each 5 Website: $200 POS System: $ 100 Lease Rent: $29.17 /SF /Mo. ONGOING Facebook ads: $60 per month Instagram ads: $60 per month POS System: $100 Lease Rent: $29.17 /SF /Mo. Pricing Pricing based on various factors cost of the products that Zenith would offer. The factors affecting the pricing of these products are based on the manufacturing cost as well as the shipping of the products. The pricing fits what is in the competitive analysis. Our prices are higher since these garments are manufactured and shipped from India which adds up to the retail cost. Price factors are important to customers but not as much as the quality of the product. Our intended customer will be one that values the uniqueness and would understand the reason behind the costing. Proposed Location 1173 Lexington Avenue, New York, NY 10028. The location is important to the customer so that they have ease of access. When they feel like going to the shop they can go to this street which has a lot of shops and is in a good neighborhood. The store is in a very convenient location for the New Yorker crowd. They can walk over from the multiple train stations close by. The maximum population of New York prefers to walk or take a train as their staple means of transport. This location provides an ease to that. We believe that having a good location is one of the most important factors in having a successful business. Walk in-crowd is the best way to have people come in and see the store. I am consistent with the image the store is placed in a corner of a busy intersection. The competition stores are based on the same street at a walking distance however at a good enough distance that the crowd would not be confused over the 2 stores. It seems better to have some more safe distance from two very similar stores. The fact that there are different kinds of stores around makes Zenith stand out more. Distribution Channel Zenith is going to be a retail store. The process of selling consumer goods/ services to customers to earn a profit. Retailers satisfy demand identified through a supply chain. The term "retailer" is typically applied when a service provider fills the small orders of many individuals, who are the end-users of the products. SalesForce Agents: Trademark agents, Business Advisors, Manufacturing Agents, Accountants, Insurance agents Independent Representatives: Store staff, 2 people to work in store for personal customer service. They will together manage the day to day working of the store. They will record the inventory, as well as micro, manage the website. V. Operational plan Zeniths' will operate in Manhattan NYC. The daily footfall from the Central Park and surrounding areas like the Metropolitan Museum of Art and other shops around will keep the store busy. The instore staff will work on personal customer service. The inventory will be shipped first would consist of clothing for only the first 2 months which will be increased over time with an increase in sales. An increase in the number of garments of the order will lower our manufacturing cost at wholesale prices which will give us a higher profit margin. Production • Production of the garments that Zenith will stock will be done in India through Bombay Rayon. The following are the costs that were provided by their Head of Manufacturing. The cost of products for sampling will be higher than wholesale prices. Shipping adds $2 per piece per product. Product Sampling Cost approx. ($) Wholesale Cost approx. ($) Tops 15 8 Pants 18 9 Dresses 20 10 Skirts/ Shorts 15 7.5 Shirts 24 12 Jackets 28 14 Shrugs 14 7 Scarfs 18 9 Accessories 20 10 Handbags 40 20 Wallets 30 15 • Quality control for our product will be done at 2 levels. The factory level at the manufactures followed by our own quality check when we receive the shipped garments. • Customers will be invited to the store politely escorted by the in-store staff. They would be provided the detailed style guides made for our store. They can choose to pick from that the whole outfits/ pieces as well as make their own creative decisions. Customers who would like to give us their information for membership would get updates on our upcoming sales and discounts through email and text messages. Customers can provide feedback in our feedback register on the counter or online through our website. We will work on those feedbacks and ensure that that they have a pleasant time in the store. • The higher-end products will be designed by myself and some garments will be designed at Bombay rayon through my creative direction. Once the designs are set they will manufacture the complete product from buying the fabrics to all garment finishings. Accessories would be bought from E India Wholesale at bulk amounts and shipped with the garments. Handbags and wallets will be bought from wholesalers/ Manufacturers through India Mart. Location Address: 1173 Lexington Ave New York, NY 10028 • Store size is 305 SF. • Street Level Corner Retail Space with Prime Lexington Avenue Frontage. • Upper East Side, Manhattan, NYC. Close to Subway. • Lease term 3-10 Years • Basic power and utilities included in monthly rent. Access: • Ease of access is a very important element for our customers. Therefore, I have selected the best location for the store to be put up in. • The store does have easy walking access. The target customers are people from New York or new tourists. People who would walk anywhere around Central Park would see the store and would come in. • The store is within walking distance from Multiple Subway stations. The traffic volume ranges from about 17,000 people to 30,000 in 2017. • We will not be needing any construction in the store. Since it was previously used also as a clothing/home decor retail store. We would only need to change a few shelves and fixators. Bring in Mannequins and display tables. Cost: Expenses $ Amt Rent 8,896 / Mo Maintenance 200/Mo Utilities 200/Mo Newspaper Ads 522 for 500 days Online Ads 200 Nationwide Insurance 400/ Mo • Business Hours: 11:00 am-7:00 pm. Legal Environment • Apparel Industry certificate of registration needed to be filled out every year. $200 for new retailers and $150 for returning. • Insurance coverage costs $400/Mo on vehicle and store facilities through Nationwide. • Trademark legal requirements: Is your trademark federally registrable? Can you properly identify your goods or services? Can you identify the proper filing basis for your application? If you’re not sure how to answer these and other questions, review this webpage to avoid mistakes that cost you time, money, and potentially your legal rights. Costing $275 Personnel • Number of employees: 2 at $13.00/hour • Employees with previous retail experience. • Zenith will look for its employee through online platforms as well as word of mouth. Online platforms like LinkedIn, Indeed, Glassdoor, etc. • The state of New York requires employees to get paid minimum wage to be paid on a weekly basis. Therefore, the employee for Zenith would be paid on a weekly basis. • Since the employee is required to have a previous retail experience they would not require extensive training. We would want them to understand the concept of the store. Go through the style guide and make sure they understand the cultural mix. • The employee will be responsible for in-store customer service and making sure the store is nice clean and organized always. They are also supposed to be guarding the store and make sure none steals anything. They will be in charge of billing and maintaining the store look. Basic sewing skills. • Employee schedule Employee 1 Wednesday-Monday 11 am-7 pm $13.00/hr Employee 2 Tuesday -Sunday 11 am-7 pm $13.00/hr Inventory • Zenith will carry finished goods as inventory. Garments, accessories, handbags, and wallets all ready to sell to the end-use customers. • We will give the order at least 3-4 weeks of lead time to be safe since it will be an international package delivery and being a small business we would rely on smaller shipments. Suppliers 1. Bombay Rayon http://www.bombayrayon.com/ 2. Accessories https://www.eindiawholesale.com/ 3. Handbags/Wallets https://dir.indiamart.com All three of these companies are wholesalers. Bombay rayon would manufacture our personal designs. Whereas, with accessories and handbags we would buy existing designs at wholesale prices from these well-known wholesalers and retail them in our store. • We have multiple reliable suppliers for each product type in our store who guarantee delivery of products when asked for they have all been existent for over 20n years with their trusted customers. VI. Management and Organization Zenith will be managed by me personally. With the help of specific software to guide the workings of the business. My family has a background in running personal businesses. Professional and Advisory Support Business Advisor Attorney: 31.25/ month for 1 year • Phone consultations with a lawyer • Unlimited access to legal forms • Document review • Annual business evaluation (1-yr plan only) • Access to tax professionals • 25% off attorney’s hourly rate for additional work Trademark Attorney: LLC – $199+ and federal filing fees Accountant: Full-service month to month costing $500 per month. Appendices • Proof of assumptions of business plan • Layout • Logo/ business cards • Example of clothing • Map of location • Lease/ Rent research • Copies of prices of materials used • Other materials supporting the plan • Magazine/ Article examples. • Store layout examples • Customer details Works Cited 1. http://www.firstresearch.com/Industry-Research/Department-Stores.html 2. https://www.tripadvisor.com/Attractions-g60763-Activities-c26-t138-New_York_City_New_York.html#ATTRACTION_SORT_WRAPPER 3. https://www.globaldesi.in/us/company-profiles/ 4. https://www.statista.com/topics/4396/department-stores-in-the-us/ 5. https://markets.on.nytimes.com/research/markets/usmarkets/industry.asp?industry=53411 6. https://foursquare.com/top-places/new-york-city/best-department-stores 7. http://www.ellew.com/about-us 8. https://www.bloomingdales.com/index?cm_sp=NAVIGATION-_-TOP_NAV-_-TOP_BLOOMIES_ICON 9. http://dguides.com/newyorkcity/shopping/lexington-avenue/ 10. https://www.whowhatwear.com/new-york-city-boutiques/slide6 11. https://en.wikipedia.org/wiki/Bloomingdale%27s 12. https://www.loopnet.com/Listing/1173-Lexington-Ave-New-York-NY/5091993/ 13. https://www.nyhabitat.com/blog/2013/09/16/top-5-shopping-spots-new-york/ 14. https://uhurunetwork.com/fashion-digital-marketing/ 15. https://www.designhill.com/design-blog/top-7-marketing-ideas-for-thriving-in-the-fashion-business/ 16. https://www.globaldesi.in/ 17. https://www.shopkeep.com/blog/how-much-does-it-cost-to-start-a-retail-store#step-1 18. https://www.displays2go.com/P-24739/White-Rotating-Retail-Display-Table-Nesting 19. https://www.eindiawholesale.com/accessories/ankelets.html 20. http://www.bombayrayon.com/ 21. https://dir.indiamart.com/impcat/printed-leather-bags.html?biz=20 22. https://commercialcoverageadvisor.nationwide.com/survey/results 23. https://labor.ny.gov/workerprotection/laborstandards/workprot/garment.asp 24. https://www.google.com/maps/dir/Central+Park,+New+York,+NY/1173+Lexington+Ave,+New+York,+NY+10028/@40.7775127,-73.9636867,17z/data=!3m1!4b1!4m14!4m13!1m5!1m1!1s0x89c2589a018531e3:0xb9df1f7387a94119!2m2!1d-73.9653551!2d40.7828647!1m5!1m1!1s0x89c258be0d88c653:0xb5ca5e5c38d302d7!2m2!1d-73.9582274!2d40.7756985!3e2 25. https://www.fundera.com/blog/legalzoom-reviews 26. https://baranovcpa.ca/how-much-do-accountants-charge-for-a-small-business/ 27. https://promo.bankofamerica.com/businesschecking/SB500.html?cm_mmc=SB-Checking-_-Google-PS-_-business_banking-_-HV_SBMPP_Phrase-Bank_Phrase&gclid=CjwKCAiAnsnjBRB6EiwATkM1Xo6tn8zAyiKEHqd53d6AQtrB2ZLW6iwYzCq_Kn2FUU0HJUWKKohPlRoCfoQQAvD_BwE 28. https://www.bankrate.com/calculators/mortgages/loan-calculator.aspx 29. https://www.myus.com/in/

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