Tutor profile: Mel E.
Why is marketing important?
I have often been witness to startups, newer businesses, and non-profits who had chosen to neglect this side of their businesses. Across industries, the results were the same: startups closed down their first or second year or there were ugly budget cuts that impacted departments. Simply put, marketing is what enables one to connect 'A' (a business) to 'B' (a consumer). Marketing can get pretty complex. There's a reason why large corporations use marketing and invest money in it: because it works. Through the investment of time and resources and the execution of established or innovative strategies, marketing allows a company to not only survive a competitive market-it enables it to thrive.
Subject: Graphic Design
What qualities and skills should a good graphic designer have?
Often times it's dependent on the industry and market but, generally speaking: 1. Solid soft skills. The ability to navigate challenging conversations and guide peers/coworkers/bosses/clients through the design process through various methods (in person, via e-mail, via phone/text, etc.) 2. Be willing to be an ongoing learner. That said, it can be difficult to prioritize what information or creative new tool is more important than another. Finding or creating methods to help prioritize information helps to keep on top of industry changes and advancements that impact your work and career. 3. Sales & negotiation. Yes, I said it. Two words that introverted designers hate the most. But without those two things, a design can fail to make it to the public or worse, a project can be handed someone else.
How do I create a gradient background?
There's a few ways to go about creating a gradient background. Here is one way: While your background layer is highlighted in the Layers Panel go to your tool bar (often found on the left hand side of the screen). If you cannot find the tool bar to your navigation menu to 'Window' > Click on 'Tools.' At your tools bar you will find your 'Gradient Tool.' It is the square that appears to have a black to white gradient within it. After clicking on it a new bar will appear below your main navigation menu at the top that will display your options for the 'Gradient Tool.' To select your gradient colors click on the small arrow beside the rectangular gradient color box. Select from the gradient color options or for further options click on settings button (looks like a gear) and choose from the options in the 6th section within the menu that appears. New gradient swatches will appear that you can select from. After selecting your gradient click out of the gradient swatch panel. Within your blank background layer, click and hold, then drag in any direction. A line will appear as you drag that represents the direction in which the gradient is going in. Release the mouse and your gradient color should appear on your background layer.
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