How can I find good sources for my paper?
Start off by identifying the topics and areas you want to explore in your paper. From there, ladder your idea out, slowly honing in on more and more specific key terms. This will allow you to find sources that have direct relevance to what you want to look for. There's a wealth of databases that make source finding easy. Some are more public, like Google Scholar, but you can also look into the different databases and research libraries your school may have.
What is the difference between using laddering and using depth interviews when interviewing?
Laddering refers to an in-depth, one-on-one interviewing technique used to develop an understanding of how consumers translate the attributes of products into meaningful associations with respect to self, following Means-End theory. “Why is that important to you?” determines the set of linkages between the key perceptual elements across the range of attributes (A), consequences (C), and values (V). This creates an opportunity to differentiate a specific brand, not by focusing on a product attribute, but rather by communicating how it delivers higher level consequences and how it is personally relevant. The HVM (hierarchical value map) obtained through the laddering procedure offers several particularly valuable types of information. It can serve as a basis for segmenting consumers with respect to their values orientations for a product class or brand, for assessing brands or products in a fashion similar to the use of more traditional ratings, evaluating competitive advertising, and as a basis for developing advertising strategies Depth interviews, along with observations and participant observation, form the core data collection activities of qualitative research. These interviews are more formal and lengthier. They differ from survey research, which has fixed questions, in a fixed order, with little concern with the flow or logic of the topics. While a survey uses a list of questions, a depth interview uses a protocol, which is a list of topics. Typically, a funnel approach is used, which entails starting with a broad question then narrowing in. It's also important to avoid "why" questions. Asking “why” questions makes people defensive and feel as though they need to rationally explain their behavior, even though it was not rationally motivated. One common way to encourage the interviewee to keep talking and to elaborate on their initial answers is to use a probe. Use probes strategically to elicit elaboration without interrupting the flow of an answer. Try to circle back to earlier topics for greater depth and as a lead-in to missing areas of the discussion. Finally, be willing to explore tangential topics that the interviewee brings up
How can I create logo using the Adobe Creative Suite?
If you want to create a vector graphic, you should use Adobe Illustrator. Before you sit down behind the computer to create the logo, you should take time to brainstorm using a pencil and paper. Understand the organization you're working on the logo for. What are their mission, vision, and values? Think through what you want to get across in the logo, then start sketching imagery that relays just that. You can then go into Illustrator and begin to digitally render the physical sketches you created, turning them into vector files ready for use.