Molabs Media, Data Analyst
2015 - 2016
• Worked with client data sets to generate insights on new business initiatives and marketing strategies
• Identified and extracted relevant data from large data sets using data reduction and mining techniques
• Performed statistical modeling and data analysis using MS Excel to understand customer characteristics
• Trend analysis on retail metrics, especially relating to driving sales revenue, customer retention and sale person productivity
• Analyzed the customer activities for 10 clients and proposed marketing strategies to mitigate any...
HCL Infosystems Ltd, Business Analyst
2013 - 2014
• Gathered business and technical requirements and acted as a liaison between the business user group and the technical team
• Created Use Cases, Sequence Diagrams, Activity Diagrams and Workflow Process Diagrams using MS Visio
• Facilitated (JAD) Joint Application Development sessions to identify business rules and requirements and documented them in a format that can be reviewed and best suit the needs of both business and technical team
• Performed Gap Analysis to check the compatibility of the existing system infrastructure with the new...