Tutor profile: Crystal L.
Can you give an example of how the three major Sociological perspectives (Functionalism, Social Conflict, and Symbolic Interactionism differ?
Sure! when we think about the three major Sociological perspectives, it is important to understand that each one of these sees our social world differently. If we look at something like poverty, for example, Functionalists might see poverty as a necessary element of society that enables it to function. Social conflict theorists, on the other hand, would see poverty as a result of social inequality, and power differences. Finally, Symbolic Interactionists would look at an individual's experience with poverty and how they understand the world around them (from an individual perspective- this is key).
Can you explain how marketing, and specifically consumer behavioral research as changed over time?
Historical research in the development of consumer behavior models can be divided into three specific periods of time, each focusing on specific types of models such as stochastic, experimental, and large scale models of the 1970s, developing into hybrid models of the 1980s, and finally the full development of psycho-social models beginning in the 1990s and continuing through today where marketers have begun to use the internet and social media to capture an abundance of marketing data on consumer behavior.
Can you offer an example of crisis management in the higher education industry, as well as the unique risks they face?
Great questions! Helsloot and Jong (2006) explored the risks universities face in crisis management in terms of both crises unique to a higher educational setting as well as those that are no different from other types of organizations. The study explored higher education as a microcosm of society, social risks, and the external and internal impact of those risks. The results of the study showed that “higher education institutions still do not routinely have an integrated policy on safety, security and crisis management” (Helsloot & Jong, 2006, p. 142). In addition, the authors found that staff, students, and the institutions themselves have very limited awareness of risks that exist. This reactive strategy is not unique to higher education, as Yannopoulu, Koronis, and Elliot,(2011) noted in their study on the influence of media on perceptions of crises that occur. Had a crisis management plan been in place negative press could have been better handle before it got out too much to the public. The Helsloot and Jong (2006) study contributes to the literature on crisis management in business by demonstrating one type of business (higher education organizations), and the similar and unique risks that exist, as well as how the risks can escalate into crises that need to be managed, yet are typically unknown as risks until they explode into a major crisis.
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