Tutor profile: Kristin B.

In APA 7th edition writing, how often should you cite a source in-text?

In APA writing, a source should be cited in-text at the first instance of use of information from an outside source. You do not need to cite the same source again until you reach a new paragraph, or if you are switching between two sources in the same paragraph. Citations must always be used to give credit to sources and to substantiate claims.

There are many types of psychological biases, can you name one type of bias and explain how it affects an individual's judgment?

One type of bias is confirmation bias. Confirmation bias occurs when an individual pays much more attention to information that reinforces previously held beliefs, while ignoring evidence that contradicts their beliefs.

When considering the brand attributes of an organization, what are some of the most important components of brand attributes? Why are these components important to brand strength?

Some of the important aspects of brand attributes include the visual aspects of the brand, the name of the brand, brand pricing, and brand personality. These components are important in increasing brand strength as visual aspects, such as logos and graphic standards are important in creating brand recognizability and cohesiveness. In addition, brand personality, such as characters and mascots, help humanize the organization for the consumers.