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Diandre S.
Global Finance at Gap
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Microsoft Excel
TutorMe
Question:

Suppose you have a pivot table but want to include a formula that calculates numbers within the table for you. What would you do?

Diandre S.
Answer:

The most efficient way to do this would be to go to the "Data" tab in your workbook and select the calculated field option. There, you will see a drop-down menu to enter a title of the metric, and below to put in a calculation to be performed. The benefit of this is that if you filter out data, collapse rows, or want to manipulate the table at all, the calculated field will move with each movement and adapt so a hardcoded cell would not have to be constantly updated.

Writing
TutorMe
Question:

Please explain your development process in writing an extended essay.

Diandre S.
Answer:

Without fail, I begin with thinking out what my stance is on a matter and coming up with a rough thesis. Usually, I even draft a mini-outline to better project where my thought process will take me, and it forces me to think more about the topic. Once I figure out what direction I would like to work in, I list out at least three major points that help prove my argument, and normally it is easier for me to narrow down which ones I would like to pursue when there is evidence I feel comfortable with. Lastly, from there I try to come up with at least two thought pieces that would be considered analysis to help draw out the significance of my argument.

Fashion
TutorMe
Question:

Please describe three types of market share you personally perceive from the current retail landscape and provide an example of a brand or company you believe best penetrates this niche?

Diandre S.
Answer:

A unique market that can contribute its development through the surge in social media is one easily accessible for the millennial customer. More "in your face" trends such as pops of bright, saturated colors, cheeky prints, and novelty items such as bag charms speak heavily and easily through platforms such as Instagram. Kate Spade does this well with their profile. Another sector intersects with the younger customer, although not exclusively, due to prices and the relevance of style. Fast fashion is what we call this, with a huge retailer such as Zara, demonstrating that affordable but new and exciting pieces adapted from runway pieces can be attained by anyone seeking it. Lastly, a type of market that will always be around is based on loyalty and performance--the luxury landscape. This particular share is one that does not need to try very hard in attracting a customer through convincing marketing, but rather, a history of appealing to the perception of high status. One brand, for example, is Christian Louboutin and the iconic red heels that litter the grounds of celebrities.

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