Tutor profile: Lindsay S.
Subject: Library and Information Science
What is a paradigm shift? Give an example of a paradigm shift in thinking.
A paradigm shift is when scientific thinking moves from one theory to another. An example is the movement of earth centered universe to sun centered universe.
What is an Allen Solly placket?
An Allen Solly placket is a concealed button placket.
Explain how the " magic bullet theory" applies to mass communication.
The " magic bullet theory" implies that communication acts passively and moves from person to person.
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