Tutor profile: David L.
What are the advantages of writing chapters in a book versus writing in a journal article?
Book chapters tend to be longer and more conceptual in nature.
In social proof theory, people will adopt the beliefs or actions of a group of those they like or trust. What is a good example of this?
David has a blogging website designed to attract video gamers. He created blogs to better attract people by gaining their trust. He gained their trust by giving examples of the most popular video games, along with how-to-guides on completing difficult areas.
Porter's Five Forces help to identify and analyze the forces that help determine an industry's weaknesses and strengths. Please list the Porter's Five Forces and explain them in short terms.
1. Competition in the industry: The larger the number of competitors the lesser the power of the company. Buyers can seek out the competition for better offers. 2. Potential of new entrants into the industry: The easier the ability to join the industry, the weaker the established company gets. The more barriers to entry, the established company is stronger. 3. Power of suppliers: How easily the suppliers can drive up the cost of inputs. The fewer suppliers to the industry, the more the suppliers can increase cost over the industry. 4. Power of customers: A smaller and more powerful client base suggests that each customer has more power to negotiate for lower prices and better deals. 5. Threat of substitute products: Substitute goods or services which can be used in place of a company's products or services.