SharkNinja Operating LLC, Brand Management Co-op
2017 - 2017
* Ensured consistency of brand messaging and asset development across multiple channels, delivering on key brand KPIs including awareness and bottom line sales
* Conducted competitive landscape analysis and distilled consumer focus group insights to support product and communications development
* Lead and executed PR and media integrations across two businesses, driving product inclusion across high-tier programs, including The Today Show, The Price is Right, Harry Connick, Access Hollywood, Beat Bobby Flay, and Kim Komando
* Owned the...
Staples, Inc., Product Management Co-op
2016 - 2016
* Supported the private label growth initiative to increase sales and penetration by conducting competitive analysis, generating new product ideas, and matching product specifications to national brand equivalents
* Initiated and owned the development of a pattern and color tracker to ensure consistency across Staples Own Brand product categories
* Effectively used time management skills to support a diverse, SKU-intensive portfolio spanning across 10+ product categories
* Lead cross-functional team meetings; developed agendas and...