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Kyla M.
Business Student
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About Kyla
I am a 23-year-old marketing student at Northeastern University. Northeastern's cooperative education program has allowed me to hold a variety of marketing positions at various companies. Working in all of these different roles has allowed me to explore so many facets of the business world. But since each position lasts less than a year, a high capacity to learn new things is critical. As someone with a curious mind and insatiable appetite for new points of view, I am very thankful for the opportunity to discover so many new things. I...
Teaching Experience
I do not have any formal teaching experience, but I have been a peer mentor and lead a number of organizations and groups. My mentoring experience has primarily revolved around professional development, resumes, and helping younger students prepare for their co-op experience. I am very self-motivated and have great grades. I am most knowledgeable in business studies, but I have a fundamental understanding of many other topics.
Education
Northeastern University
Marketing
Bachelor's Degree
2013 - 2019
Work Experience
SharkNinja Operating LLC, Brand Management Co-op
2017 - 2017
* Ensured consistency of brand messaging and asset development across multiple channels, delivering on key brand KPIs including awareness and bottom line sales * Conducted competitive landscape analysis and distilled consumer focus group insights to support product and communications development * Lead and executed PR and media integrations across two businesses, driving product inclusion across high-tier programs, including The Today Show, The Price is Right, Harry Connick, Access Hollywood, Beat Bobby Flay, and Kim Komando * Owned the...
Staples, Inc., Product Management Co-op
2016 - 2016
* Supported the private label growth initiative to increase sales and penetration by conducting competitive analysis, generating new product ideas, and matching product specifications to national brand equivalents * Initiated and owned the development of a pattern and color tracker to ensure consistency across Staples Own Brand product categories * Effectively used time management skills to support a diverse, SKU-intensive portfolio spanning across 10+ product categories * Lead cross-functional team meetings; developed agendas and...
Northeastern University, Office Assistant
2015 - 2016
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