Tutor profile: Jess C.
Subject: Graphic Design
I'm looking at this project and am not happy with the direction it's going in. Can you please help me figure out how to make this better?
Sometimes, as graphic designers, we can look at our designs a little too long. In doing this, it's easy to get stuck on a project. In times like these, I like to go back to some of the very core aspects of design: balance, contrast, harmony, rhythm, and space. Then, I analyze those basics alongside the purpose of the design. Design is meant to solve problems, after all. For example, let's say you're designing a movie poster. The purpose of a movie poster is to encourage excitement, be straight-to-the-point, and get people wanting to learn more. So, we take a look at that poster and see examine the contrast. Is one element of the design standing out and making it lively, or are all elements similar in size and creating a boring composition? Then rhythm, does the poster's design keep the eye moving or does the eye stay stagnant - making the viewer uninterested in looking more? As for space, you can ask "is there enough space around the title that makes it easy to read from a distance?" I can walk you through my specific suggestions for your specific project, but those are a few thoughts to get you started!
How do I know when to use "affect" and when to use "effect"?
It can seem confusing, but it's a lot simpler than you think. Affect is usually a verb Effect is usually a noun Here are two examples: 1. Forgetting to proofread can [affect] your grade. In this sentence, "affect" is the verb. 2. Proofreading has a positive [effect] on your grade. In this sentence, "proofreading" is the verb. So, my last tip is this: go ahead and write the sentence with whichever word you want. Then, identify the verb. But, if you're having trouble identifying your verb, then chances are - "affect" is the answer.
What do I use a Clipping Mask for in Adobe Illustrator? And how do I create one?
The purpose of a Clipping Mask is to cut the graphic you want into a specific shape. I like to think of it this way: Clipping Mask = cookie cutter graphic below = cookie dough Let's say you have a striped pattern that you want to fit inside the shape of a star. In this analogy, the star is the cookie cutter and the striped pattern is the cookie dough. Everyone knows you have to roll the dough flat and then place your cookie cutter on top. A Clipping Mask works the same way. As with a cookie cutter, you want the star shape to be on top of the graphic. This way, you are trimming the graphic to fit within the shape that you choose. So, go ahead and select that shape and click "command + shift + ]" to get your desired shape on the topmost layer. This way, your "cookie cutter" is on top of your dough. From there, select both your graphic and the shape you want it to fit within (e.g.: the striped pattern and the star). Finally, click "command + 7." That should give you the results you are looking for.
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