Why is it important in writing to know your audience?
It's important to know your audience when composing a piece of writing because it will help determine the tone, content, and language included. For example, if you're writing for children, the tone, content, and language should be reflective of what a child can understand. They shouldn't be inundated with details or have to muddle through words they can't pronounce or comprehend. It's important for the writer (in this scenario) to think strongly about how to best illustrate an idea using as little words as possible to best convey the whole concept to a child.
Why is it important to keep Shakespeare in the English curriculum?
It's important to keep Shakespeare in schools for three BIG reasons: 1) Shakespeare created over 1500 words/phrases we use today, 2) his complex characters allow readers to explore feelings like guilt, fear, crises of identity, and pride, 3) there is a universal appeal as many of his writings touch on issues of war, morality, politics, and death.
How important is it to consider current events/social climate when communicating?
It is vital to consider what is going on in one's culture as it pertains to how messages are conveyed and received. For example, the #metoo movement has created a salient need for men and women to take a closer look at both verbal and nonverbal communication. Expressions or words that had previously been "innocent" are being reexamined to ensure that no demographic feels threatened or hindered. A nonverbal cue like placing a hand on someone's shoulder could be construed as comforting in one situation, or taken as a hostile gesture in another. It's important to be aware of topical events in society and how our words and gestures can be interpreted.