Tutor profile: Kahli S.
Describe the 'unreliable narrator' narrative device and some notable examples of it being used creatively.
An unreliable narrator is a narrator of a story (be it film, book, television or otherwise) who has questionable credibility. This credibility might be compromised on purpose (e.g. they're deliberately lying or omitting facts for their own gain), or due to other reasons like mental illness or lack of knowledge. The unreliable narrator device is particularly compelling in mystery, thriller or crime fiction, where plot twists or reveals are made more effective by unreliable narration. A notable examples of unreliable narrators in contemporary thrillers are Cadence in the young-adult novel 'We Were Liar's, whose narration is unreliable due to her post-traumatic stress disorder, and Rachel in 'Girl On The Train', whose perspective has been manipulated by her ex-husband's abuse. A notable example of unreliable narrator in literary fiction is Yann Martel's 'Life of Pi', in which the protagonist Pi Patel crafts a fantastical telling of events following a shipwreck, and then swaps out the narrative later for a much darker version of events. The reader is left to wonder at the end which version - if either - is true, creating a lasting literary effect.
What was Shakespeare's influence on the English language?
Shakespeare introduced nearly 2,000 phrases into the English vocabulary. He did so by often changing nouns into verbs, verbs into adjectives, and playing around with current language to create brand new words and phrases. These include "scuffle", "moonbeam", "discontent" and "good riddance." Shakespeare mastered the art of "blank verse", which became a standard in poetry and influenced writers like Charles Dickens and William Faulkner. He was also one of the first writers to convey a whole story within a single line in his to-the-point sonnets, an artistic approach that's now adopted by many musical lyricists.
What are the different ways we value and measure the 'success' of communications campaigns?
1. Profit - The amount of profit the campaign generates 2. Cultural and Societal Impact - The impact the campaign has on the way we think, act and work as a society 3. Reach - The amount of people the campaign has reached and how widely it's been shared
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