What is a fjord? Describe.
A fjord is a narrow, deep inlet (or cut) of the ocean that finds its was inland. They are formed from glacial movements and generally located between high cliffs. These are prominently found in Norway.
What is the upward pull strategy? Provide an example.
The upward pull strategy is an approach taken my marketers that utilize the social status and aspirations of people to create business for a firm. For example, if someone is in the middle class, it has been found that many aspire to belong to the upper middle class, therefore preferring products consumed by those in that class. These aspirations and preferences allow marketers to place upper class symbolism on middle class products, driving consumption.
Describe the concept of group think. Is this something that managers should strive for?
Group think is seen as the strong desire of those within a group to create an environment of conformity. No, this often leads to decisions being made irrationally, due to the lack of alternatives discussed.