I am Lola, a Small Business Advisor and problem solver with two grown and successful daughters. I have an MBA in Marketing and Finance and 25+ years of professional experience.
Both my daughters skipped a grade, completed Kumon Math at the platinum level and graduated from High School by the age of 17 and 16 respectively.
My oldest daughter is a mechanical engineer and my youngest a Pre-Med undergraduate sophomore.
Since I found math easy in school, I took it through undergraduate Calculus. I was able to use this knowledge to teach my daughters as questions arose with their math homework and as they advanced through the various Kumon math levels. They in turn paid this forward by teaching at their local Kumon Center through High School.
I also have 6 years of undergraduate teaching in Small Business Management.
Strategic Thinktank, Inc., Principal Consultant
1994 - Present
I mentor and coach CEOs and Small and Mid-Sized Business (SMB) owners on growing their businesses through responsive and measurable online marketing (#inboundmarketing). I utilize marketing automation to integrate their website, CRM and previously unmeasured marketing activities.
I target the empowerment of CEOs and SMBs enabling them to bridge the gap between Sales and Marketing objectives.
I monetize, standardize and systemize all marketing activities by training on and implementing automation technology such as Hubspot, Hatchbuck,
Miyan Media, Contract Chief Marketing Officer
2012 - 2013
Leveraged vast strategic, marketing and branding experience while spearheading internal teams charged with developing marketing and sales initiatives.
Customized small business assessments for the purpose of diagnosing inherent client issues.
Prioritized management initiatives; refined client goals, objectives and action steps. Assigned responsibilities/timelines.
Supervised a staff of five including a marketing director, creative director, business development director and marketing strategists.
Oakland County Government, Supervisor, One Stop Shop Business Center
2011 - 2012
Charged with putting Oakland County, Michigan's Economic Development services on the map through increased resident and business owner awareness of our rich suite of products and services.
Re-engineered the One Stop Shop Business Center (OSS-BC) into a viable revenue center from the increased sale of map and digital data products. The OSS-BC’s client base was traditionally real estate brokers, developers and appraisers. With the 2008 recession the center lost 80% of its revenue due to the significant loss of its original client base.
Oakland County Government, Center Director
2009 - 2012
Transitioned client base from predominantly startup to 60/40 existing business to startup entity mix resulting in significant economic impact (capital formation, sales increases and number of jobs created and retained). In 2011 the most significant economic impact increase was from small business capital formation; increasing from $5 million in 2010 to $8.5 million in 2011 and exceeding our 2011 annual goal of $8 million.
Collaborated with internal and external stakeholders including planners, IT professionals, local, county and state...