Why learn the Adobe Suite?
Many jobs and professional activities require some level of digital media creation or manipulation for print, video web, mobile and other screen applications. Adobe Suite offers industry standard tools for working with digital media. Some of these tools include software such as Photoshop, Indesign, After Effects and Adobe Animate (formerly Flash). Adobe has ensured that their software works well together, and there are similarities in the interfaces of their applications so that users can learn the other applications in the Suite with as little as possible learning curve. Now with the introduction of Adobe Creative Cloud, a subscription-based model, getting Adobe suite is more affordable than ever.
What are some of the elements of a good logo?
A logo must represent the brand culture to its target audience and must serve functional uses such as being able to be reproduced on stationary. To create a good logo, there are things you need to consider. If you use symbols, ensure that it conveys the brand's characteristics but in the simplest way possible. Also, many logos use basic shapes such as triangles circles, squares and rectangles. These shapes appeal to the logical side of individuals brains. When using words in your logo such as a brand name or slogan use as few as possible. Also, the correct font style is of vital importance as in would strengthen or weaken your design. Ensure that your logo is readable in different sizes. Use colour to convey the right emotions. Finally, work hard to make sure that your logo is unique and creative because it must stand out.
How does regulation on digital media compare with traditional media?
Traditional media such as the press, radio and television are regulated by industry. However, apart from a few countries with Government censorship of the internet, digital media, unlike the traditional media, are not heavily socially regulated. Instead, restrictions exist at the content level. Regulation of digital media content is through the use of copyright and intellectual property. Some of these constraints on digital content can be even more stringent than its traditional counterparts. For example, if one purchases a book, one can share it with a friend or resell it. However, if one buys digital content with Digital Rights Management (DRM), the content is tied to the user’s computer or the user’s devices.