How I can translate into proper business Spanish the following situation " The business situation is complicated, and we must take precise maneuvers in order to decrease the risk of default".
The proper Spanish business translation would be as follows: "La situacion comercial esta complicada y es necesario tomar medidas puntuales para evitar el riesgo de una bancarota".
What is best for a company/brand, to focus on price or on quality?
It is important to perform a market map and determine where the brand stands and define a strategy. There are four main strategies to follow : price oriented, brand oriented, focus or combinative. Depending on the branding goals the marketings strategy can be developed and performed.
How does Intellectual property gets protected in a business?
There are policies from the USPTO which covers the protection of Intellectual Property (IP). Depending on the type of IP, the best way to start is by filling a temporary patent or trademark, if the idea is worth the next step is to fill a patent application. Moreover it is important to take into consideration the expenses related with this process.