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Estevan S.
Graduate Assistant in Entrepreneurship USF, Marketing Manager and Product Manager at Volkswagen, Teacher Assistant in Spanish at UMass Amher
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Spanish
TutorMe
Question:

How I can translate into proper business Spanish the following situation " The business situation is complicated, and we must take precise maneuvers in order to decrease the risk of default".

Estevan S.
Answer:

The proper Spanish business translation would be as follows: "La situacion comercial esta complicada y es necesario tomar medidas puntuales para evitar el riesgo de una bancarota".

Marketing
TutorMe
Question:

What is best for a company/brand, to focus on price or on quality?

Estevan S.
Answer:

It is important to perform a market map and determine where the brand stands and define a strategy. There are four main strategies to follow : price oriented, brand oriented, focus or combinative. Depending on the branding goals the marketings strategy can be developed and performed.

Entrepreneurship
TutorMe
Question:

How does Intellectual property gets protected in a business?

Estevan S.
Answer:

There are policies from the USPTO which covers the protection of Intellectual Property (IP). Depending on the type of IP, the best way to start is by filling a temporary patent or trademark, if the idea is worth the next step is to fill a patent application. Moreover it is important to take into consideration the expenses related with this process.

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