Tutor profile: Sommer V.
Inactive
Sommer V.
English Major, Former Journalist, Executive Director for a Private PR Firm
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Bio
About Sommer
About Sommer
I am currently the Executive Director/Owner of Pocket PR Communications Boutique. I bring an accumulation of 20 years professional expertise in public relations, advertising, digital media, video editing, graphic design, writing and reporting for government ajencies, school districts, and private firms. Additionally, I have a Bachelors of Arts Degree in English from Spelman College.
In my free time I participate in community service, reading, journaling and exercising at Orangetheory Fitness. I enjoy transforming the concepts, dreams, and...
Teaching Experience
Teaching Experience
I have conducted digital media trainings at multiple association conferences for crowds up to 400 participants. Additionally, I am a homeschooling mom who facilitates a rigourous and successful learning environment for son.
Education
Spelman College
English
Bachelor's Degree
1995 - 1999
Work Experience
Work Experience
Pocket PR, Executive Director/Owner
2017 - Present
• Launch and develop Pocket PR, a communications boutique dedicated to all aspects of marketing, branding, social media, and digital strategy and execution.
• Serve as communications counselor to Pocket PR clients.
• Develop and implement an integrated strategic communications plans to advance client brand identity.
• Broaden awareness of client programs and priorities; and increase the visibility of its programs across key stakeholder audiences.
• Create marketing/public relations strategy that will allow Pocket PR clients’ leadership to...
Marietta City Schools, Director of Communications, Marketing, and Public Relations
2014 - 2017
• Coordinated and provides news releases, interviews, and information in response to media inquiries.
• Implemented and analyze digital media strategies, including social media and e-marketing campaigns.
-Increased the district’s social media fan base from 100 to 3,000+ followers
-Created social media pages and procedures for every school in the district.
-Uses analytical data to create targeted digital media campaigns and measure campaign ROI.
• Developed speeches, board remarks, talking points, scripts and related communications for the...
Georgia Department of Education, Communications Project Manager
2011 - 2014
• Managed media and advertising campaigns.
• Created and maintained a unified brand identity for federal programs.
• Implemented digital media strategies, including social media and e-marketing.
• Networked with collaborating organizations and local celebrities for statewide promotions – including, but not limited to the Atlanta Ballet, Atlanta Falcons, Atlanta Silverbacks, and Georgia First Lady Sandra Deal.
• Worked with contracted media outlets to create statewide marketing campaigns.
• Oversaw planning and production of audiovisual...
Delgado Boxing, Promotions Manager
2009 - 2011
• Responsible for the execution of all promotional items including media placement, promotional events, marketing and collateral production and distribution.
• Planned and supported communication initiatives of the organization.
• Maintained the integrity of the corporate brand as it was communicated through all marketing materials.
• Manage client information including contracts and billing.
TMP Worldwide, Online Recruitment Specialist/Senior Account Executive
2006 - 2009
Online Recruitment Specialist
Employment Duration6 mos
• Implemented and supported TMP’s Interactive products and services, specifically Online Resume Mining and Search Engine Marketing products.
• Acted as a resource and advisor to other groups/field (Sales, Account Service, etc.) as it related to interactive products.
• Met daily deadlines and other deadlines as required.
Senior Account Executive
Employment Duration2 yrs 10 mos
Managed day-to-day client relationship as it relates to on- and off-line ad placement and delivery of tactical...
Personal Growth Institute, Creative Director
2004 - 2005
• Created corporate image for company.
• Designed logos, CD and DVD covers, newsletters, brochures, information packets, and advertisements for company projects.
Paulding County School District, Communications Specialist
2001 - 2004
• Worked with local schools and central office in the dissemination of information to the public.
• Managed contact with print, electronic and broadcast media.
Marietta Daily Journal and Neighbor Newspapers, Staff Writer
2000 - 2001
• Research and contact individuals for five articles per week
• Write five newspaper articles per week
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