Tutor profile: Kelly B.
Subject: English as a Second Language
How can the following sentence be made better? "I thought that why the chose that strategy was because P&G want to associate their public image to something good or valuable."
Correction: "I think they choose this strategy because P&G wants to associate their public image with positive, popular social issues." This correction uses the present tense to express an opinion on P&G's current strategy. This sentence also cuts out unnecessary words and utilizes more appropriate vocabulary to sound sophisticated and natural.
What is the difference between ethos, pathos, and logos?
All three are ways to use effective rhetoric and persuasion tactics. Ethos is the use of authority , credibility, and trust (often effective upon delivery and who is speaking/writing). Pathos is the use of emotion, feelings, and values (often communicated through stories and empathy). Logos is the use of logic or facts (often using figures, data, and sound reasoning).
What is the Social Learning Theory and how does it relate to Communication Studies?
The Social Learning Theory was developed by Albert Bandura, and states that individuals learn new behaviors and scripts by observing and imitating others. This relates to the field of Communications due to the impact that media and marketing can have on individuals. Messages or new behaviors are absorbed by audience members, thus influencing their thoughts and actions.
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