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Tutor profile: Kimberly M.

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Kimberly M.
Head of Finance and Legal Affairs at Hipnode Investments
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Questions

Subject: Writing

TutorMe
Question:

What is the best practice of SEO writing?

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Kimberly M.
Answer:

Writing for search engine optimization (SEO) entails at least a basic understanding of how search engines work. Although there are tools to assist you with that, it pays to know that specific keywords often occur at a high frequency depending on the behavior of a user population. However, applying data into practice can only go so far. The quality of your written content should take precedence after all. You need to understand that big search engines often modify their algorithms so that quality content can take the frontlines of search results. If you focus more on writing for humans rather than web crawlers, the SEO of things can handle itself in due time. You need to remember that your writing should be reader-friendly, grammar-checked, comprehensive, and factual.

Subject: Marketing

TutorMe
Question:

How is affiliate marketing beneficial for both the business and the affiliate?

Inactive
Kimberly M.
Answer:

Businesses having affiliate programs can benefit from the setup through continued traffic generation and increased market reach from the affiliate partners. Provided that the partners target the right audiences, businesses can have high-converting leads. Affiliates benefit from commissions. These compensations can come in the form of flat rates, percentage of sales, or continuing commissions. The details are pretty much set in the agreement. Overall, it's a win-win situation. Simply said, an affiliate partner is someone who could say, "I can give you three dollars if you give me one dollar".

Subject: Accounting

TutorMe
Question:

How is the double-entry system of accounting beneficial for businesses?

Inactive
Kimberly M.
Answer:

The double-entry system records accounts through both a debit and credit system. Thus, it can show businesses the inverse relationship between assets, liabilities, and equities, depending on the nature of the transaction. Basically, you can't gain something without losing another. Used correctly, it can be a helpful tool to detect fraudulent activity and a hallmark for creating better business decisions.

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