Tutor profile: Edward G.
Subject: Web Development
What is the difference between website design and website development ?
To answer at the highest level - Design is generally the creative, more broad right brained activity, and development I guess you say is from the nerdy left brain. Web design is concerned with what the user actually sees on their computer screen or mobile device, while web development governs all the code that makes a website tick. Web development governs all the code that makes a website tick. It can be split into two categories—front-end and back-end. The front-end or client-side of an application is the code responsible for determining how the website will actually display the designs mocked up by a designer. The back-end or server-side of an application is responsible for managing data within the database and serving that data to the front-end to be displayed For me and hopefully you - how do we bring them both together ? I would offer that analytics and use of data drives what to do, how to do it and the important why are we doing these things. Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most popular and free version that websites can use is Google Analytics.
Subject: Web Design
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page. How closely does your website articulate your brand and value proposition ?
Your website is an extension of your brand, so its design should reflect your business. It is important that you pick a design that fits your brand because it is how people will remember you. Your homepage should include elements that interests your audience. You’ll want to focus more on visual elements rather than a block of text. Visual elements keep your visitors engaged and encourage them to learn more. By including visual elements like photos, videos, and infographics, you catch your visitor’s interest because they take the time to look at visual elements. It is a great way to break up text and keep them interested in your page. When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience. Many leads will skim your site to find information. They are looking for a particular piece of information, so they will look through your site quickly to find it. This is especially true of mobile users. The more time they spend on your site, the more of a likelihood they will take an action on it.
Hotel website designs really do vary. I’ve seen some truly wild flash animations, slow-loading background video, complicated templates… Some of this stuff looks cool — but does any of it actually help your property get direct bookings?
I can’t overstate the importance of a well-designed hotel website. But you need to have a balance of website design and development. When building a website the first question you want to answer is what do you want it to do ? - is it just to share information, like a blog type or sell things, like a booking site for your hotel. As you are building it, you want to make sure it looks nice - but more importantly you want to get the viewer to convert - make a reservation or sign up for promotions. This is called your conversion rate. Well, there’s a bit more to it than that. “If you build it, they will come,” might’ve worked in Field of Dreams, but friend, this is the real world. Folks aren’t going to magically stumble onto your hotel website, just because you built one. And once they’re on it, there’s also no guarantee they’ll book direct. You need to develop the site to help them make a decision.
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