Tutor profile: Javier O.
Can you teach someone how to write?
I believe everybody has a unique style and flair based on his or her life experiences. The key of the tutor or professor is to act as a guide for that inner self to come out and express him or herself freely. We can teach grammar, spelling, and vocabulary. But we cannot teach someone how to write, for that is already within every individual that is meant to pursue that calling. We can only help people to reconnect with their innate creative talent and give them the power to own their story, in whichever way they want to (hopefully) convey it to the general public.
How do you see the startup of the future?
The startup of the future has smaller teams, many startups might be composed just by one or two people. It is run location-independently. Work is flexible and based on goals and metrics and no longer on a schedule. Instead of building in-house departments, a lot of tasks will be outsourced to service providers who in turn have their own companies and small startups. The number one rule of innovation is that there are no rules.
How can a business adapt to the digital economy and generate resilient, shock-resistant income streams that can thrive in the post-pandemic world?
Capitalism is evolving as a whole. With it evolve all of its structures and the so-called conventional practices of doing business. The first step is to create a hybrid in terms of an online-offline business model, in order to protect against further closures, and also, to diversify the sources of revenue to an active-passive hybrid. Content creation and storytelling are two engines to build the business of the present and solidify the business of the future. We are switching towards a more humanistic marketing, based on stories and on true loyalty and interaction (two-ways) between businesses and consumers. This connection is built through stories. Long gone are the massive marketing campaigns based on aspirations and manipulations, especially as people make more conscious business decisions that will evolve the value system of the capitalist system while enabling people to take advantage of the free market.