Tutor profile: Swati G.
How has Social Media affected Marketing?
Technology is disruptive and has irreversibly changed the way we communicate and market the products. The advent of the Internet and rapid penetration of social media has led to the rise of a connected world which provides greater opportunities for organizations to engage with a large number of audiences. The virtual audience has never been more active, audience opinion has never been more significant and feedback has never been so instant. This social media surge has created a 24/7 news cycle where brands can deliver good news at any time. It has led to the rise of Integrated Marketing wherein experts must integrate marketing concepts and practices with the overall organizational strategy. It has significantly boosted visibility and facilitated better brand management due to its massive reach and mammoth scale.
Why is Economics an important subject?
Economics is a significant subject because facilitates rational decision-making when an economy or country is hamstrung by the scarcity of resources. It is an indispensable discipline to understand decision-making right from a layman to the highest authority like the government of a country. It teaches us about human actions and their concomitant consequences. It assists in knowing which resources are required, how to procure them and how to achieve our goals. Thus, Economics is at the root of our existence.
Why is the English language significant?
English is one of the most important languages of the world and its ever-growing significance can be attributed to the fact that it is main lingua franca of the world and is used in many industries like media, internet, science, of aviation, computers, diplomacy, tourism, etc. Furthermore, learning English is challenging and incredibly rewarding at the same time. The language due to its dynamic nature and abundant oddities makes the learning process really interesting and stimulating.
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